Alicia Williams Resende
About Me
Information
Logo Design for Animal Welfare Enforcement Initiative
The Original Logo Design
The client was looking to update the original logo to be Innovative, Disruptive and yet still Conservative.
The client was looking to update the original logo to be Innovative, Disruptive and yet still Conservative.
Mood Board
This new logo concept centers on harmonizing two core themes: the deep bond between humans and animals, and the power of simplicity in modern design. The logo will combine classical influences with minimalistic, bold shapes. This modern-classical blend allows the design to feel sophisticated yet approachable, grounding symbolic meaning in clean, recognizable forms, instantly recognizable across various platforms.
This new logo concept centers on harmonizing two core themes: the deep bond between humans and animals, and the power of simplicity in modern design. The logo will combine classical influences with minimalistic, bold shapes. This modern-classical blend allows the design to feel sophisticated yet approachable, grounding symbolic meaning in clean, recognizable forms, instantly recognizable across various platforms.
The Design
The logo was designed using the most basic shapes, circle, triangle, square and rectangle.
Designed within a square format, the logo offers an unexpected yet versatile aesthetic that lends itself well to a wide range of applications.
The logo was designed using the most basic shapes, circle, triangle, square and rectangle.
Designed within a square format, the logo offers an unexpected yet versatile aesthetic that lends itself well to a wide range of applications.
Primary Logo
This logo portrays the deep bond between humans and animals. At its center is a kneeling Minerva, the Roman goddess of wisdom, justice, law, and victory. In her right hand, she holds the helmet that traditionally signifies her divine authority, while her left hand gently reaches out in a gesture of affection toward a great wild wolf, the noble ancestor of the domestic dog. Their shared gaze reflects a profound sense of companionship and mutual respect, as they move together toward a unified future.
This logo portrays the deep bond between humans and animals. At its center is a kneeling Minerva, the Roman goddess of wisdom, justice, law, and victory. In her right hand, she holds the helmet that traditionally signifies her divine authority, while her left hand gently reaches out in a gesture of affection toward a great wild wolf, the noble ancestor of the domestic dog. Their shared gaze reflects a profound sense of companionship and mutual respect, as they move together toward a unified future.
Secondary Logo
The secondary logo consists of the primary logo combined with a wordmark. The wordmark is set in Helvetica Neue, a modern, clean, and highly recognizable typeface. It has been customized with bold weight and subtle edits to create a simplified yet distinctive appearance, enhancing its visual impact and brand identity.
The secondary logo consists of the primary logo combined with a wordmark. The wordmark is set in Helvetica Neue, a modern, clean, and highly recognizable typeface. It has been customized with bold weight and subtle edits to create a simplified yet distinctive appearance, enhancing its visual impact and brand identity.
Submark Logo
The submark logo is a simplified, abbreviated version of the secondary logo. Clean and minimal, it retains core brand elements while offering flexibility for smaller or more constrained applications.
The submark logo is a simplified, abbreviated version of the secondary logo. Clean and minimal, it retains core brand elements while offering flexibility for smaller or more constrained applications.
Letterhead Logo
Designed for use on official documents.
Designed for use on official documents.
Official Letterhead
Fundraising Apparel
Fundraising Merchandise