Alicia Williams Resende
About Me
Information
Logo Design for Animal Welfare Enforcement Initiative
The Original Logo Design
The client was looking to update the original logo to be Innovative, Disruptive and yet still Conservative.
The client was looking to update the original logo to be Innovative, Disruptive and yet still Conservative.
Mood Board
This new logo concept centers on harmonizing two core themes: the deep bond between humans and animals, and the power of simplicity in modern design. The logo will combine classical influences with minimalistic, bold shapes. This modern-classical blend allows the design to feel sophisticated yet approachable, grounding symbolic meaning in clean, recognizable forms, instantly recognizable across various platforms.
This new logo concept centers on harmonizing two core themes: the deep bond between humans and animals, and the power of simplicity in modern design. The logo will combine classical influences with minimalistic, bold shapes. This modern-classical blend allows the design to feel sophisticated yet approachable, grounding symbolic meaning in clean, recognizable forms, instantly recognizable across various platforms.
The Design
The logo was designed using the most basic shapes, circle, triangle, square and rectangle.
Designed within a square format, the logo offers an unexpected yet versatile aesthetic that lends itself well to a wide range of applications.
The logo was designed using the most basic shapes, circle, triangle, square and rectangle.
Designed within a square format, the logo offers an unexpected yet versatile aesthetic that lends itself well to a wide range of applications.
Primary Logo
This logo portrays the deep bond between humans and animals. At its center is a kneeling Minerva, the Roman goddess of wisdom, justice, law, and victory. In her right hand, she holds the helmet that traditionally signifies her divine authority, while her left hand gently reaches out in a gesture of affection toward a great wild wolf, the noble ancestor of the domestic dog. Their shared gaze reflects a profound sense of companionship and mutual respect, as they move together toward a unified future.
This logo portrays the deep bond between humans and animals. At its center is a kneeling Minerva, the Roman goddess of wisdom, justice, law, and victory. In her right hand, she holds the helmet that traditionally signifies her divine authority, while her left hand gently reaches out in a gesture of affection toward a great wild wolf, the noble ancestor of the domestic dog. Their shared gaze reflects a profound sense of companionship and mutual respect, as they move together toward a unified future.
Secondary Logo
The secondary logo consists of the primary logo combined with a wordmark. The wordmark is set in Helvetica Neue, a modern, clean, and highly recognizable typeface. It has been customized with bold weight and subtle edits to create a simplified yet distinctive appearance, enhancing its visual impact and brand identity.
The secondary logo consists of the primary logo combined with a wordmark. The wordmark is set in Helvetica Neue, a modern, clean, and highly recognizable typeface. It has been customized with bold weight and subtle edits to create a simplified yet distinctive appearance, enhancing its visual impact and brand identity.
Submark Logo
The submark logo is a simplified, abbreviated version of the secondary logo. Clean and minimal, it retains core brand elements while offering flexibility for smaller or more constrained applications.
The submark logo is a simplified, abbreviated version of the secondary logo. Clean and minimal, it retains core brand elements while offering flexibility for smaller or more constrained applications.
Letterhead Logo
Designed for use on official documents.
Designed for use on official documents.
Official Letterhead
Fundraising Apparel
Fundraising Merchandise
Logo Design for Sauvie Island Blueberry Farm
Mood Board
This mood board embodies a harmonious blend of organic charm, vintage nostalgia, and classic simplicity. With a soft, earthy palette accented by playful pops of color, it celebrates the beauty of nature through hand-drawn botanical motifs. The use of clean, feminine typography evokes warmth, balancing creativity with calm. The overall feel is joyful, approachable, inviting, and friendly.
This mood board embodies a harmonious blend of organic charm, vintage nostalgia, and classic simplicity. With a soft, earthy palette accented by playful pops of color, it celebrates the beauty of nature through hand-drawn botanical motifs. The use of clean, feminine typography evokes warmth, balancing creativity with calm. The overall feel is joyful, approachable, inviting, and friendly.
Primary Logo
Primary Logo
Primary Logo
Secondary Logo
Secondary Logo
Farm Store Merchandise
Farm Store Merchandise
Farm Store Merchandise
Mood Board
This mood board showcases a bold and modern typographic aesthetic, blending clean minimalism with expressive, experimental letterforms. The monochrome palette emphasizes clarity and sophistication, while the playful type treatments add character and creativity. It conveys a strong, contemporary identity that feels confident, stylish, and distinctive.
This mood board showcases a bold and modern typographic aesthetic, blending clean minimalism with expressive, experimental letterforms. The monochrome palette emphasizes clarity and sophistication, while the playful type treatments add character and creativity. It conveys a strong, contemporary identity that feels confident, stylish, and distinctive.