The graphics are clean and modern, using
minimalist typography and logos that connect to Nike’s heritage while moving forward. These contemporary designs stand out without
overpowering, reflecting the confidence and
determination of women who are redefining what it means to be feminine.
The designs incorporate texture through specialty print techniques, embroidery, and trims, adding depth and visual interest. The use of specialty inks and embroidery create tactile dimension and visual interest. Balance of scale is achieved through tonality.